FRESHDIRECT

I know radio is not super trendy these days but I unironically love old radio shows (I was a quirky kid), plus this was my first big project at my first full-time agency job and the first award I tried for. I still wholeheartedly love these spots.

Radio Mercury Awards finalist
District 2 Addys - Best of Show

My role: Copywriter
ADs: Landen Griffith & Max Millington
ECD: Phil Gable

RADIO:

Playing off of our campaign line, Grocery Shopping Perfected, we created these spots to get at the general pressure there is to be perfect when it comes to making food choices for you and your family—and how FreshDirect makes those choices easy.

PRINT/OOH:

For the campaign, we also did a re-skin of FreshDirect's delivery trucks. 

DIRECT MAIL: