Radio Mercury Awards finalist
District 2 Addys - Best of Show
FreshDirect wanted to communicate both convenience and quality. With our "Grocery Shopping Perfected" campaign, we used utopian scenes to highlight the quality of the product while pointing out that with FreshDirect, you don't need to go to these lengths to get that quality.
Playing off of our campaign line, we created these spots to get at the general pressure there is to be perfect when it comes to making food choices for you and your family—and how FreshDirect makes those choices easy.
For the campaign, we also did a re-skin of FreshDirect's delivery trucks.