DKNY

Sexy or smiley? Fashion has two looks. But people are so much more.

The #IFeelDKNY campaign launched with a collective of influencers who wear what they feel, whenever, wherever, inspiring others to dress to express it all, on World Mental Health Day and beyond. It ran on social and out of home in LA, London, and NYC, including a Times Square takeover, resulting in 13+ million video views, 6.7 billion media impressions, and all the feels.

Featured on Harpers Bazaar and Hypebeast.

My role: ACD Copywriter
ACD Art Director: Kristy Heilenday 
GCDs: Mila Golubov & Theresa Monahon