CHROMAT
To launch their new swimwear collection, we were asked to take Chromat, a body-wear brand with a cult following, to a more mainstream audience without losing their progressive brand identity. Typical swimwear ads feature a narrow standard of beauty, one that doesn’t represent the majority of women. So, to help Chromat reach a broader audience, we reflected a broader audience—with radical inclusivity. This led us to the Chromat Pool Rules.

Press mentions: TeenVogue, Glamour, Buzzfeed, Nylon, The RootToday Show, DesignTaxi, BustUpworthy, Artsy.netThe Drum, Metro UK

Awards: D&AD Shortlist, Integrated Digital Campaigns.

Art Direction: Kristy Heilenday

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