For Capital One’s New Year’s creative, they asked us to encourage customers to take on their big financial goals in a way that’s more sustainable: breaking them down into bite-size actions. With Tiny Triumphs, we didn't just ask people to break their goals down, we gave them permission to celebrate every step toward that goal, no matter how small.
Art Director: Kristy Heilenday
For supporting content, we repurposed the video vignettes as short gif-style videos. We also posted short videos of Capital One customers and employees discussing their 2018 goals and Tiny Triumphs.