BETTY CROCKER

When we think of baking, we think of home, family time, comfort. But it’s more than that—it’s a science. Baking makes STEM learning approachable, building kids' confidence to create, experiment, and practice STEM skills every day. It's an accessible way to empower girls in these fields and show all kids that they have a place in the future of STEM.

In order to bring modern relevancy to Betty Crocker and introduce the brand to a new generation of families, we created the BettyLab: Where baking is just the beginning.

My role: ACD Copywriter
ACD Art Director: Kristy Heilenday