SUBWAY

"Why the Guac Not" was an online campaign to launch Subway's new guacamole offering. It speaks to the true guacamole fanatic. Want to join a guac fraternity? Take up guac scrap-booking? Go for it. Why the Guac Not?

Guac-life forever. #whytheguacnot

Guac-life forever. #whytheguacnot

Don’t call it a guac’n obsession. Ok, you can. #whytheguacnot

Don’t call it a guac’n obsession. Ok, you can. #whytheguacnot

I mean, whatever helps you sleep at night. 🔒 🔑 #WhyTheGuacNot

I mean, whatever helps you sleep at night. 🔒 🔑 #WhyTheGuacNot

Mint condition Turkey Bacon Guacamole sub 👌 #WhyTheGuacNot 

Mint condition Turkey Bacon Guacamole sub 👌 #WhyTheGuacNot 

They guac up so fast. #whytheguacnot

They guac up so fast. #whytheguacnot

Remember: it’s the guac that counts. #whytheguacnot

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