Nestlé Pure Life

When it came to promoting Nestlé Pure Life's new kid-designed collection, one challenge was to get parents to care about labels designed by someone else's kid. At the same time, Nestlé Pure Life is very cognizant of Facebook best practices, so we had to adhere to those while still making something entertaining. We came up with the concept Every Label Tells a Story as a way to tell parents that, for their kids, the labels have a narrative that goes beyond what a parent can see.