CHROMAT

Chromat marries cutting-edge design with a radical inclusivity that the fashion industry historically lacks. With our reimagining of the average “Pool Rules,” our goal was to create a campaign that showcased the swimwear while staying true to the progressive spirit that’s at the heart of the brand; so we let go of the standard “no horseplay” in favor of new rules centered on self-love, boldness and acceptance.

Press mentions: TeenVogue, Glamour, Buzzfeed, Nylon, The RootToday Show, DesignTaxi, BustUpworthyThe Drum, Metro UK

Art Direction: Kristy Heilenday

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