The New Year is a classic time to set goals, but research shows most people have given up on these goals by February (change amirite ¯\_(ツ)_/¯ ). For Capital One’s New Year’s creative, we wanted to encourage customers to approach their big financial goals in a way that’s more sustainable: breaking them down into bite-size actions, and then celebrating the heck out of every little action they complete. After all, goals aren’t usually achieved in one fell swoop, they’re achieved by taking a series of small steps. And each one is a Tiny Triumph.
For supporting content, we repurposed the video vignettes as short gif-style videos. We also posted short videos of Capital One customers and employees discussing their 2018 goals and Tiny Triumphs.